Saturday, 17 September 2011

Of Up Selling - It's really not that difficult

I went into my friend's pizza takeaway last week in Belfast. I suppose I wasn't in the best of moods.
His pizza business is not going well due largely I guess to the presence of three competitors including Domino's with 3 miles of his joint.
My friend wasn't there. One of the assistants saw me come in but and I waited for a greeting which never came. I would have settled for eye contact and a smile but it just wasn't going to be my night. At the counter I waited for him to say something. He didn't. Neither did I. There was a pregnant embarrassing pause until he finally relented and said "Yes please". " I'd like a medium pizza with extra mushrooms" I proclaimed. "Is that it?" he replied adding that it was £5.50 before I had been given an opportunity to respond. It was but then suddenly it wasn't. "No it's not" I said. "I'd like you to ask me something". Another pregnant silent pause followed. "I'd like you to ask me if I would like anything to drink with my pizza". He duly did and fetched a bottle of water out of the fridge."Is that it?" he demanded again. "No it's not" I spat back "I'd like you to ask me if I would like anything else" as I stared directly at the Ben & Jerry ice cream on the shelf below the bottles of water. I could see he was becoming very irritated and this pleased me.
"Would you like anything else?" he protested. "Yes please I'd like some choc chip ice cream please". "Now how much do I owe your boss more than £5.50p. "£11.50" he begrudged me.
I watched him prepare and bake my pizza to make sure nothing was added except extra mushrooms.

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