Of the Full Irish

I attended a breakfast seminar yesterday about promoting public health in Northern Ireland. We were served a full Irish breakfast (sometimes referred to as a heart attack on a plate) which may indicate just how far we have to go in terms of eating better at least.
It always amuses me how the Northern Irish tourist industry champions "The full Irish" as though it's the big thing that will get the tourists flocking here. Award winning B&Bs swing signs out front proudly reassuring all that a stay includes the famous "full Irish". All the tourists I've ever met, at least from France and the Med, couldn't understand how a people could start their day which such awful and unhealthy food. But then again I suppose "Fine Porridge with Blackcurrants & other anti-oxidants" I guess doesn't have much of a ring to it either. One for the marketing team I suppose.