Sunday, 4 December 2011

Of Barry Phillips's of the World Unite

A while ago I attended a seminar in London with a speaker who was a marketing and branding expert. He showed us how he kept an eye on his own online brand by setting up a Google alert system to scoop up his name whenever it appeared on the web along with relevant content. The alert would arrive to his email address with a summary of the information published on him and a link to the full article.
This looked like a load of fun so I decided to do the same. Since setting up an alert for "Barry Phillips" I have yet to receive one that relates to me. I have however learnt a lot about what the other Barry Phillips's have been getting up to in this world.
There's a Dr. Barry Phillips who is an anaesthetist in Hastings who recently warned about the dangers of using "laughing gas" after a good deal of it was stolen from a local hospital. There's a Barry Phillips who has been mending a fence with his chums in Boxhill, Australia. Nice one Barry. One Barry Phillips, also in his 40s, sadly has just passed away in Parbold and a local group of people have got together to buy a defibrillator in his name. Another Barry Phillips was due to speak on the nature and wisdom of Native American culture values on 17 November of this year according to the Battle Creek Inquirer at Indianapolis.
What's interesting is that none of the Barry Phillips's mentioned above appear when you Google the same name.Here it's a very different story. There's a Barry Phillips who has made it into Wikipaedia for his contribution to American folk music, another who is a well known actor and a third who is a well regarded cellist.What's interesting is that when you do a Google search under "images" for Barry Phillips it's immediately clear that the world is awash with Barry Phillips's.
I feel a convention coming on.....

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