Monday, 14 November 2011

Of a Big Mac Experience

I went to check out an IPAD on Saturday in Belfast. The Mac shop was packed full of customers not to mention sales assistants. In fact I don't think I've ever seen so many sales assistants in one shop - all of them busy too. After playing around on a machine for a while I pressed a button which said "I'd like assistance". When I entered my name I was told an assistant called Daniel would be along to attend to me shortly. Five minutes later Daniel showed up and passed me on to Richard. I'd never let Richard work for me. He was slightly unshaven and had a piercing through his bottom lip that looked as awkward as it must have been painful. But he was exactly as I expected a Mac sales assistant to look like I guess : geeky, a tad bohemian but bright with it.
This guy was good. He asked me right away what my needs were and demonstrated how the IPAD could easily meet them. He then showed me some of the additional features of this amazing tablet including how you could beam photos from it onto your TV screen at home. The really clever bit was to come however when he stated that he felt that I had developed a real feeling for the IPAD over the over gadgets he had shown me and he was right.
I had kind of understood why Steve Jobs and the Macs have such a following before I walked into the shop but now I get it totally.
Great work Steve, Daniel, Richard et al

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