"The Snowball Effect"

I've just finished reading The Snowball Effect" by Andy Bounds. I don't like this book. As Simon Cowell would say "I love this book"! In fact it's so good I've ordered copies for each and every one of my staff to read.

It's very readable and accessible without dumbing down some really important communication issues. Key chapters for me are those on presentations, effective meetings and increasing sales but it's stuffed full of gems so you'll pick up great ideas and tips wherever you go in the book. His work on Henry Ford's classic quote is simply superb ("If I had asked my customers what they wanted they would have just said faster horses").
He explains this as follows "As long as the expert (Henry Ford) knows the beneficiary's (customer's) desired future (to go faster) then the expert can apply his skills to help achieve it.
In fact the expert is bound to know more about how they can help than the beneficiary ever can because they're the expert. This is one of the reasons Steve Jobs didn't believe in customer research, saying it was Apple's job to know what customers wanted before they did". (p205).

Told you it was good stuff didn't I?

Legal-Island Company Raffle

We're running a couple of raffles here at Legal-Island and they're proving really popular.On offer is the change to win a place at our Annual Review of Employment Law Conference this year together with a Sunday carvery voucher for two.In Northern Ireland money raised goes to the NI Children's Cancer charity.
In the ROI it goes to the Alzheimer Society of Ireland.
Good luck to all who enter!

Of Leave to Live

Currently the wife Anna is waiting on news from the British Embassy on Moscow as to whether she has leave to remain in the UK. This is a process that so far has taken 8 weeks. She was contacted last week and asked to bring in her passport which she duly did. She was then informed that it would take five days minimum to stamp her passport either Yey or Nay. It's now day 6 and she's still waiting to hear.
Meantime, I'm here in the UK waiting on the news. Yesterday I ran 5k in record time. This morning I swam 60 lengths of the pool.

I wonder if the two things are connected?

Of The Hot and Cold in Int'l Relations

Recently I was hosting some Russian friends and spent a good two days showing them around Northern Ireland. What I always enjoy about hosting friends from abroad is that you can learn a lot from them about what is different here to what they're used to at home. This is most easily done by the questions they ask. This time around I must say there were quite a few random ones. They included "Roughly, how many sheep does each farmer own in Ireland?" "Why is there a wall right in front of your neighbours front window?" (I've wondered about this one myself) and also"Why are there lamas in that field?" (yes a field in Antrim too!)
Having entertained Russians, Poles, Spanish and French in the last few years if pushed to state the stop four always asked questions I'd probably say as follows :

1. Why is the food so bad here?
2. Why do the houses have carpets everywhere?
3. Why do you have light switches inside the rooms and not on the wall before you go in?
4. Why do you have separate outflows for your cold and hot water? Why not run them together so you can choose the right temperature before it gets to your hands?

This last one I've been asked countless times and I've never really had an answer. So yesterday  I Googled and still found no answer. What I did find however was an interesting article on Churchill's visit to Moscow to meet Stalin in 1942. Apparently, Churchill returned remarking that among all their many problems the Russians had a damn fine system where the cold and hot water taps ran into one outflow over the basin. Strange world isn't it?

Andy Bounds

The market and sales team went on a day trip last week to Liverpool for to see the master of selling himself, Andy Bounds. Andy is author "The Jelly Effect" and "The Snowball Effect" and the man behind a whole bunch of selling ideas that really work.
We spent a whole day in his office working through ideas, concepts and a whole lot of marketing material we have.
We left exhausted by highly motivated. First class! Top stuff.

Of Come on Arlene...

Every felt proud of your staff? No I mean really proud of them knowing that wherever they go they'll represent the company you started and nurtured way back as well as anyone and better than most?
Here's the team led by company MD Jayne Finlay yesterday meeting Minister Arlene Foster Minster for Business Trade and Investment.

Nice work Team Legal-Island!

Of the Belfast Speakers Circle 2013+

Yesterday I was fortunate enough to be elected the new President of the Belfast Speakers' Circle. This is a club that has been going since the Second World War. Apparently, it started when people gathered at night around fires to watch out for enemy aircraft. As they did so they told stories, practised their oratory skills and laid the foundations of a club that exists to this day.
You might say we've a motley bunch of members. We've a nurse, an art dealer, some retired teachers and even a former Saudi T.V presenter.
We've work to do in the Circle however. We need to update our programme to make sure it meets the needs of public speakers today. We need to sharpen our own saw and by that I mean improve how we give feedback to speakers and help them learn. Above all we need new members of the Circle in the hope that it will carry on for another 70 years and more. Let's go!